Abdos Life Sciences

Abdos Life Sciences, a part of the Abdos Group commissioned me to re-design their brand identity and subsequently develop their packaging and communication collaterals. This was followed by the design of their catalog that serves as their primary marketing tool across the world. The unique concept and design resulted in a push in their brand value and sales as they were now able to gain a competitive advantage in the global markets, being positioned as a serious and focussed brand manufacturing high precision labware. 

 

Playful imagery and highly detailed illustrations were developed to bring the products to the forefront and drive the communication across various mediums. This has been a key differentiating factor for the brand in the segment.